Ep 60: From Investors to Asset Managers: A detailed case study on how PMs amplify equity with Jake Lord and Jason Prignoli
Passive investing is more than just putting money into an investment and watching it grow. It entails a lot of work. There’s an asset that you need to manage and people you need to communicate with. That’s where property managers come in. They do all the heavy-lifting – everything from leasing, maintenance, tenant communications, and accounting.
Today our guests, Jake Lord and Jason Prignoli of Ethel Street Management, will share with us how they went from being investors to property managers managing over 100 units. Because they’ve been on the investors’ side, they know the pain points and clients’ needs, and it helps them to deliver better services. Listen now to their detailed case study on how PMs amplify equity!
💥💥 Remember, this is your MBA. Have a notepad handy, and get ready to take some 📝 notes!
Key Points from This Episode:
How Jake Lord and Jason Prignoli of Ethel Street Management went from just a couple of units to managing over 100 units in a year.
How they are meeting the needs of their clients.
Solving property management problems and issues with technology.
In property management, you get what you pay for.
How testimonials from property owners help them.
Offering a lower price than the standard pricing but providing better services.
What has driven them to bet on the long-term in the Lehigh Valley?
How are their investors raising rents and finding deals in this market?
Tweetables:
“It’s really fun being able to help our clients such as the fund be able to achieve various objectives, whether its financial or operational to truly meet the goals. That really is the fun of it all.” – Jason Prignoli
“We’re ambitious ourselves and we have ambitions for our units. And we’re going to encourage owners to think the same so that they can get the most they can out of this investment.” – Jake Lord
“You really need to be proactive. Know who are the people doing deals, building great relationships, thinking about brokers, bankers, insurance brokers, lenders, anyone who touches transactions you need to become and build relationships with and if you’re not interested in building those relationships, then maybe this isn’t the industry for you. Because this is an industry built on relationships.” – Jason Prignoli
Links Mentioned
Ethel Street Management website
About Jake Lord
As the Head of Operations, Jake oversees the day-to-day systems of the business, coordinating maintenance projects, leasing, owner and tenant experience, and general property management. Jake is also a licensed real estate agent in the state of PA. Aside from investing in Real Estate and taking on significant home renovation projects, Jake has held roles such as Director of Sales for a technology startup and Sales Engineer in commercial construction. He holds a BS in Mechanical Engineering from Penn State. Much of his family are contractors, realtors, and fix-and-flip investors so real estate quickly became a passion of his.
About Jason Prignoli
As the Head of Growth, Jason focuses on business development, finance, strategy, and customer experience. He has teamed up with Jake on every real estate investment to date. Jason has held roles such as Chief of Staff to a CEO of a technology startup supporting all areas of growth and scaling initiatives and also a Sales Engineer for a healthcare technology startup focused on advanced analytics. He holds a BS in Mechanical Engineering from Penn State and a Masters Degree from Dartmouth College. His dad is a real estate attorney and investor, so you can imagine the dinner table conversations growing up.
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